New York
CNN
—
Tupperware shares fell almost 50% Monday following a bleak warning that its future is wanting murky.
In a regulatory submitting late Friday, the container maker mentioned there’s “substantial doubt in regards to the firm’s means to proceed as a going concern,” and that it’s working with monetary advisers to seek out financing to remain afloat.
Tupperware mentioned it received’t have sufficient money to fund its operations if it doesn’t safe further cash. The corporate mentioned it’s exploring potential layoffs, and it’s reviewing its actual property portfolio for potential money-saving efforts.
The New York Inventory Alternate additionally warned that Tupperware’s inventory is at risk of being de-listed for not submitting a required annual report.
“Tupperware has launched into a journey to show round our operations and as we speak marks a vital step in addressing our capital and liquidity place,” CEO Miguel Fernandez mentioned in a press launch. “The corporate is doing every little thing in its energy to mitigate the impacts of current occasions, and we’re taking rapid motion to hunt further financing and handle our monetary place.”
The 77-year-old enterprise has been struggling lately to keep up its relevance in opposition to rivals. It has been making an attempt to shed its staid picture and entice youthful prospects with newer and trendier merchandise. It additionally struck a take care of Goal final yr to promote its merchandise.
A number of points are hurting Tupperware, together with a “sharp decline within the variety of sellers, a shopper pullback on dwelling merchandise, and a model that also doesn’t absolutely join with youthful shoppers,” in response to Neil Saunders, retail analyst and managing director at GlobalData Retail.
Saunders mentioned Tupperware is in a “precarious place” financially as a result of it’s struggling to develop gross sales, and since it’s asset-light it doesn’t have “a lot capability to lift cash.”
“The corporate was once a hotbed of innovation with problem-solving kitchen devices, nevertheless it has actually misplaced its edge,” he mentioned.
Tupperware
(TUP) mentioned the entry into Goal is a part of the model’s reinvention, which incorporates plans to develop the enterprise by means of a number of retail channels and get its merchandise in entrance of youthful shoppers who’ve by no means even heard of Tupperware
(TUP) events.
However that has did not work up to now: Shares are down 90% over the previous yr. It additionally issued one other “going concern” warning final November.
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